Tala Ko

Lost your wallet? Hope you got a baby picture in there.

Posted on: Tuesday, 14 July 2009

clipped from www.timesonline.co.uk
Hundreds of wallets were planted on the streets of Edinburgh by psychologists
last year.
nearly half of the 240 wallets were posted
back
Richard Wiseman, a psychologist, and his team inserted one of four photographs
behind a clear plastic window inside, showing either a smiling baby, a cute
puppy, a happy family or a contented elderly couple. Some wallets had no
image and some had charity papers inside.
When faced with the photograph of the baby people were far more likely to send
the wallet back, the study found. In fact, only one in ten were hard-hearted
enough not to do so. With no picture to tug at the emotions, just one in
seven were sent back.
The baby photograph wallets had the highest return rate, with 88 per cent of
the 40 being sent back. Next came the puppy, the family and the elderly
couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the
charity card and control wallets had the lowest return rates.
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